Customer Experience (CX) is the sum of all the experiences a customer has with your brand over the duration of the relationship, including the experiences prior to choosing a product or service and in between uses.  As with mystery shopping services, AboutFace is recognized as an innovative, industry-leading provider of customer experience services and a founding member of the CXPA, Customer Experience Professionals Association.

The Customer's Experience

Customer Experience solutions seek to correct detractors and improve drivers of engagement and loyalty.

AboutFace models the CX improvement process through Advanced Customer Experience Strategy.

Advanced Customer Experience Strategy (ACES)
ACES is an organizational reinvention model that supports companies as they move from business-centric to customer-centric thinking. By committing to ACES, your customers will become your marketers, recommending products, and becoming key influencers, telling your story for you.

ACES combines consulting and research services:

AboutFace Certified Experts (ACES) have been recognized nationally and internationally in their respective practice areas. We provide consulting services in the following areas:

  • Customer Experience Strategy, Design, and Innovation
  • Customer Experience Measurement
  • Performance Improvement
  • Performance Management
  • Human Resource Management
  • Compliance & Auditing
  • Marketing Research