Mystery shopping
Also commonly known as secret shopping and field research, this methodology is an excellent, cost-effective tool to gather information on the frontline.
Our mystery shopping services include onsite, telephone and web-based programs for consumer and B2B organizations, across a wide-spectrum of business categories.
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2019 industry leader by top consumer reviews
Why Mystery Shopping?
Leaders concur that mystery shopping is a highly-predictable and effective tool for holding your teams accountable for the habits that lead to sales.
Everyone else hates it.
AboutFace has reengineered mystery shopping with its exclusive product, Customer Experience Profile™, to be a non-threatening and effective way of generating the adoption of performance standards.