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Every type of research or methodology has its pros and cons. Our Product Development Team has ‘reinvented’ traditional services to significantly reduce the negatives, and our clients are obsessed with these products.  

THE ARCHIE™ SUBSCRIPTION

Clients love the exclusive products, services, discounts and smart benefits included with ARCHIE.  Take a look at several of our preferred offerings.

ADVANCED CUSTOMER EXPERIENCE STRATEGY™


A ROAD MAP TO CUSTOMER-CENTERED DIFFERENTIATION

Advanced Customer Experience Strategy (ACES), is an organizational reinvention model that supports companies as they move from business-centric to customer-centric behaviors.  

ACES is a flexible model of driving customer-centricity into your culture. No matter whether you are early or intermediate in your CX journey, ACES provides customized way-finding, based on your financial targets.

ACES utilizes our suite of research services.

CUSTOMER EXPERIENCE PROFILE™


FOR MYSTERY SHOPPING THAT DOESN’T SUCK

Our Customer Experience Profile™ (CXP) is a fan favorite, as it feels more like a personality assessment for your employees rather than a critical or challenging experience.

AboutFace’s CXP removes the intimidation of traditional mystery shopping and creates an easy-to-digest evaluation process teams can use to improve their own performance. 

RUTHLESS DIFFERENTIATION™

 

IDENTIFY YOUR COMPETITOR’S WEAKNESSES IN THIS SMART, ANNUAL STUDY

Is it their people, processes, products, promotions, pricing or revenue driving habits?  Ruthless Differentiation™ isolates competitors’ weaknesses, so a brand can position more effectively.  Competitive intelligence is an important part of staying relevant.

Investment groups are particularly drawn to this product.  

 

LOVEQUAD™

 

Drive prioritization of business opportunities 

By utilizing the LOVEQUAD™ framework, you can easily segment customers into the 4 quadrants needed to determine the value and upward trajectory of each account. Customer segmentation is one of the best ways for brands to focus their sales & account teams on the priorities that matter most.  

SENTIMENT ANALYSIS

SENTIMENT ANALYSIS

 

Sentiment Analysis is a research methodology that allows you to get the most out of your qualitative data.

Sentiment analysis takes millions of lines of commentary from various sources and categorizes each line into positive, negative and neutral for a given topic area, like service, support, product quality or delivery.  When used with sales and loyalty drivers, organizations have a tool that notifies companies when sentiment impacts areas that impact revenue & sales or churn.  

GUESTUMENTARY™

The Guestumentary™ is the story of your customers shared in a human way.


Think of it as a video documentary of your customers produced in a easy, YouTube-style format that features a random representation of your actual customers responding to questions about the total brand experience.

What makes The Guestumentary™ so dramatic and meaningful is our use of questions and the way we montage the responses together. Clients consistently say, “This is one of the most memorable things we have ever done,” and “In 10 minutes, this video accomplished more than all the meetings we have had with our franchisees.” 

The Guestumentary™ creates an indelible memory that helps move the organization’s constituents in the right direction. It is best used at annual conferences, orientations and key notes.

some kind words from our friends

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  • “AboutFace is a true extension of our team.”

    “We developed a new secret shopping program using AboutFace. We changed from a quantitative report that was not easy for our people to understand to one that gives loads of information on the sales process and allowed accountability for each department monthly. Over the years we have worked with AboutFace, we have improved an average of 3% per year.
     
    Rick Hanson, Director of Retail Operations
    Bass Pro Shops 

Interested in our exclusive products? 

Let’s find out if you qualify for ARCHIE™! Get in contact with us and we’ll let you know.
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AboutFace provides the research, technology, guidance and exclusive services, leaders need to gain strategic advantage over their competition.

EASY ACCESS TO ABOUTFACE

With over two decades of experience, AboutFace has been delivering consumer insights and engagement strategies for global brands on their journeys to create customer-centric cultures.

5579-B Chamblee Dunwoody Road, Suite 204
Atlanta, GA 30338

With over two decades of experience, AboutFace has been delivering consumer insights and engagement strategies for global brands on their journeys to create customer-centric cultures.

5579-B Chamblee Dunwoody Road, Suite 204
Atlanta, GA 30338

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